Chinese YouTube star Li Ziqi returns to social media after 3-year hiatus

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One of China’s biggest social media stars Li Ziqi returned after a three-year hiatus by releasing two new videos on YouTube and Chinese social media platforms. Her YouTube channel, now with 20.1 million subscribers, features life in rural China where she creates handicrafts and cooks for herself and her grandmother. Since July 2021, Li was silent on all social media platforms. Li has since regained control of the “Li Ziqi” brand, which had been registered by Weinian. Following the release of her new videos, the hashtag “#李子柒回归#“(Li Ziqi’s Return) topped trending topics on Chinese social media.