UBS auto analyst on EU tariffs, China EV price war, and more

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“This is sort of a good thing for the reputation of Chinese-made cars in Europe over the long term,” Gong added (our translation). Price competition in ChinaIn Europe, global automakers and major suppliers have been facing big headwinds from high inflation, weakening demand, and a slow transition to electrification. More than 4,000 Ford employees will lose their jobs in Europe and the UK by the end of 2027. Major Chinese automakers, including BYD and Geely, rolled out dozens of refreshed models at significantly lower prices last March after the week-long New Year holiday, TechNode reported. “There is only upside in leveraging the latest in-car technologies in China and later worldwide.”READ MORE: EU anti-subsidy EV probe: What Chinese automakers have done in Europe and what’s next