Major Chinese e-commerce platforms Temu, Shein, and TikTok Shop are reshaping the dynamics of Black Friday shopping in Western markets, leveraging aggressive pricing strategies and innovative shopping formats, impacting traditional retailers and consumer behavior at the start of the holiday season. Why it matters: This year’s Black Friday presents a crucial opportunity for Chinese e-commerce platforms like Temu and Shein as they continue their expansion into European and North American markets. The shopping event, in its last year before Trump’s second term, could see Chinese e-commerce companies make moves to dominate their Western markets by maintaining price-cutting strategies, a last opportunity for such tactics before regulatory pressures increase. Both platforms are bidding heavily on search keywords associated with their competitors, and local e-commerce players and retailers have suffered as a result. Although Black Friday remains the most popular shopping holiday in the world, Chinese e-commerce platforms offer consumers low prices year-round, allowing consumers to purchase affordable products any day, diminishing the holiday’s significance.