The collaboration aims to bring Apple’s generative AI features to China in 2025, if the two companies can solve their disagreement on how user data is to be stored and employed. Prior to this, Apple had held talks with Alibaba and another Chinese AI company before ultimately deciding to opt for Baidu. However, the two companies remain in disagreement over the use of iPhone user data. In addition to collaborating on smaller AI models for iPhone and other devices, Apple and Baidu are also working together on larger AI models for cloud applications. Siri, Apple’s virtual assistant, is expected to integrate Baidu’s AI models to enhance its search results.