Temu faces suspension in Vietnam

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Cross-border e-commerce platform Temu, a sister app to China’s Pinduoduo, has been ordered to halt its operations in Vietnam, sources close to the company revealed on Thursday, according to a report from Chinese media outlet Yicai. Chinese e-commerce platforms have faced similar regulatory challenges in the Southeast Asian nation this year. Temu launched its Vietnam site in October. Governments are raising requirements on cross-border e-commerce, setting a raft of new policies in areas such as information disclosure, market competition, and consumer protection. In October 2023, Indonesia’s TikTok Shop was shut down due to a new regulation.