This surge in user numbers is largely driven by its aggressive pricing strategy, which has in turn forced Amazon to take action. Last week, after Anker, a power bank and charging brand, removed its listings on Temu, rumors emerged about Amazon pressuring Chinese sellers to list exclusively on its platform. ​​Amazon responded to enquiries from a reporter from Chinese media outlet The Paper, stating, “The claim that Amazon requires sellers to exclusively sell on our platform is inaccurate. Sellers have the freedom to determine their own sales strategies and can set prices for their products on Amazon and other sales channels. In fact, regardless of where sellers choose to sell, Amazon supports their success through our multi-channel strategy, including solutions like Multi-Channel Fulfillment (MCF).