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Inside POCO: the journey from Xiaomi sub-brand to global contender
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TechNode
Angus: POCO, an independent brand of Xiaomi since 2018, operates mainly online, offering devices at competitive prices through direct-to-consumer e-commerce channels.
POCO Buds Pro: In 2022, POCO launched POCO Buds Pro x Genshin Impact special edition.
Q: As a sub-brand of Xiaomi, what resources does POCO share in terms of research and development, production, and sales?
As a smaller brand, POCO benefits from Xiaomi’s larger infrastructure, making quality control and access to innovative technology more efficient.
Angus: The management of POCO and Xiaomi want to keep their relationship close and share more resources as one group.
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