China’s Great Wall Motor and Zeekr are showcasing their new vehicles with assisted driving technologies and artificial intelligence-driven digital cockpit software at this year’s Consumer Electronics Show in Las Vegas, referring to themselves as global AI tech companies rather than just car manufacturers. A WEY 07 sports utility vehicle is displayed at the Great Wall Motor booth during CES 2025 in Las Vegas which opened on Wednesday, Jan. 8, 2025. Credit: Great Wall MotorWhy it matters: The public displays of new technologies by Great Wall Motor, a partner of BMW in China, and Zeekr, a New York-listed electric vehicle maker, are rare moves among Chinese automakers, expressing their aspirations to become tech leaders in the global auto industry. Credit: Geely/ZeekrDetails: CES 2025 saw the debut of what Zeekr described as the world’s first intelligent driving domain controller based on NVIDIA’s DRIVE AGX Thor computing platform made by an original equipment manufacturer (OEM). Great Wall Motor comes to CES for the first time this year with its WEY 07 flagship SUV, powered by NVIDIA’s current-generation semiconductor Orin and featuring an advanced driver assistance system (ADAS) for various traffic scenarios such as expressways and city streets. Nicole Wu, chief technology officer of Great Wall Motor, said the company is working on an AI agent with spatial intelligence that integrates three-dimensional sensing data, processes human language such as voice messages, and outputs driving commands such as braking and steering smoothly and efficiently.