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Xiaohongshu: the new home for “TikTok refugees”
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TechNode
Not US Social MediaThis phenomenon stems from the ongoing TikTok ban saga.
While TikTok users flocking to Xiaohongshu might seem like a coincidence, it could also be a sign that the app’s community atmosphere and culture have already captured the attention of users beyond China.
Given that TikTok is the international counterpart to China’s Douyin, why are these “TikTok refugees” choosing Xiaohongshu instead of Douyin?
Gen Z’s outlet of TikTok banThis trend was initiated by the TikTok ban, which, when we look back, becomes an outlet for TikTok users to vent their frustration about the restrictions.
John Wihbey, an associate professor of media innovation and technology at Northeastern University, shared his insights on how the TikTok ban might affect the US with TechNode.
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