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Kuaishou e-commerce reports strong growth during 2025 Spring Festival shopping event
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TechNode
Short video platform Kuaishou released its e-commerce performance report for its 2025 Spring Festival shopping day (Jan. 14).
The number of active merchants increased 22% year-on-year, while the number of new merchants making their first event sales rose by 21%.
Livestreaming played a key role in the event’s success, with nearly 22,000 livestreamers raising GMV by more than 100%.
The number of livestream rooms generating over RMB 10 million ($1.36 million) in sales rose 53% year-on-year.
[TechNode report]Related
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