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Chinese tech giants tap into TikTok migration to Xiaohongshu
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TechNode
Major Chinese internet companies, including Alibaba International, Ele.me, and Trip.com, have taken to Xiaohongshu in a purported attempt to attract overseas users following a surge of TikTok users registering on the platform under the #TikTokRefugee trend.
On Jan. 13, Chinese social media platform Xiaohongshu saw a significant influx of US-based TikTok users who began sharing content ahead of an anticipated TikTok ban in the US.
A number of Chinese companies have raced to take advantage of the trend – and the attention its garnered among Chinese audiences on Xiaohongshu – by posting advertisements in English.
[Technode reporting]Related
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'platform'
'trend'
'xiaohongshu'
'companies'
'migration'
'chinese'
'tripcom'
'tech'
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'usbased'
'giants'
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'tiktok']