Having been the best-selling EV startup in China for two consecutive years through 2024, Li Auto kicked off 2025 with a larger-than-average sales decline, as year-end promotional activities had front-loaded demand in December last year. China’s biggest EV startup offered three-year and 0% interest financing for its customers through the month of December. Meanwhile, the passenger car sales of EV giant BYD fell by 42% from December to 296,446 units in January. Some of the other major Chinese EV makers, such as NIO, Leapmotor, and Xiaomi, also reported a sharp month-on-month decline in January of 55.5%, 40.8%, and 20%, respectively. READ MORE: China’s EV startups reportedly set ambitious sales targets for 2025