Over the next few years, Reliance will independently build Shein’s supply chain in India, with all products sold through Shein India produced locally. Furthermore, any data generated by Shein’s Indian operations will be stored within the country, ensuring that Shein’s headquarters will have no access to Indian market data. In July 2021, Shein attempted to re-enter the Indian market via Amazon but failed. In 2022, India introduced a draft data privacy bill that has spurred a shift in global digital diplomacy and reshaped the rules of the digital economy, allowing cross-border data flows with notified countries. On December 24, 2024, Hisense partnered with the service division of Reliance Retail, Reliance resQ, to elevate after-sales service nationwide.