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Geely-owned luxury carmaker Lotus apologizes following price cuts in China
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TechNode
A senior executive at Lotus Technology, the electric vehicle arm of British sports car brand Lotus, apologized Tuesday for the company’s failure to fully inform customers about a significant price cut across its lineup, making it the latest automaker to adopt aggressive pricing in China.
Lotus introduced new models with a wider price range and a lower entry price in an effort to be more competitive and attract more customers, according to a letter issued under the name of Lotus China President Mao Jingbo.
That represents a reduction of at least 20% from a year ago.
China accounted for nearly 25% of Lotus’ total deliveries last year, or 12,065 units.
[TechNode reporting, Jiemian, in Chinese]Related
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