The strategic shift comes as the company marks its 15th anniversary, aiming to diversify beyond its core food delivery and group-buying businesses. Among the three priorities Wang Xing has set, international expansion is progressing the fastest. Meituan’s overseas food delivery platform, Keeta, is rapidly expanding in Saudi Arabia. With food delivery penetration in China already high, international expansion presents a new growth opportunity. As Meituan pursues growth in new markets, how it balances profitability, expansion, and social responsibility will shape its next decade.