None
DE
Alibaba’s Freshippo closes Shanghai membership stores as focus shifts to core business
['Shuang Jing', 'More Shuang Jing', '.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar']
TechNode
On February 28, three Freshippo X membership stores in Shanghai announced that they would cease operations from April 1, while still supporting online orders and delivery.
With this closure, only five Freshippo X membership stores remain in operation nationwide.
While Freshippo X downsizes, the company is honing in on its core businesses – Freshippo Fresh and Freshippo Neighborhood Business.
Over the past eight years, Freshippo has experimented with more than ten different formats, including Freshippo Fresh, Freshippo F2, Freshippo MINI, Freshippo Li, Freshippo Station, Freshippo Market, Freshippo Pick’n Go, Freshippo X Membership Store, Freshippo Neighborhood, and Freshippo Fresh Outlet.
However, since February, Jack Ma has repeatedly visited Freshippo stores, from Changsha to Shanghai, showing his support.
['closes'
'business'
'store'
'club'
'fresh'
'core'
'shanghai'
'freshippo'
'stores'
'focus'
'sams'
'technode'
'shifts'
'x'
'membership']