China’s 2025 May Day holiday saw a strong rebound in travel and consumer spending, with both domestic and cross-border tourism reaching new highs, supported by the country’s advanced digital payment infrastructure. Why it matters:The May Day holiday, among China’s longest public breaks, is often seen as a key indicator of consumer spending sentiment in the country. The surge signals continued post-COVID tourism recovery and highlights China’s deepening integration with global travel markets. Details: China’s Ministry of Tourism reported 314 million domestic trips over the May Day holiday, marking a 6.5% year-on-year increase. The Chinese government has prioritized expanding domestic demand, with a specific focus on boosting consumption in light of increasing external pressures.