The iPhone 16 Pro has drawn widespread attention after joining China’s national consumer subsidy program for the first time. This marks Apple’s first participation in China’s national subsidy program, coming at a time when the company faced a decline in its China market share during the first quarter. Due to the price restrictions of the national subsidy program, the subsidy currently applies only to the iPhone 16 Pro 128GB version. Apple ranked fifth with 9.8 million units, down 9% from a year earlier, likely because most of its models were not eligible for the national subsidy program. The top four smartphone brands in China for the same quarter were Xiaomi (13.3 million units, up 39.9%), Huawei (12.9 million units, up 10%), Oppo (11.2 million units, up 3.3%), and Vivo (10.3 million units, up 2.3%).