On May 14, JD.com’s food delivery platform experienced widespread service disruptions, with users reporting delays and unassigned orders. In response, JD.com issued an apology, attributing the disruption to a spike in order volume during its 618 promotional campaign. The company said the system failure was brief and has since been resolved. This marks at least the third reported large-scale system failure for JD.com’s delivery service since April. During a Q1 2025 earnings call on May 13, CEO Sandy Xu said daily order volume may soon exceed 20 million, a number that would require each rider to fulfill nearly 200 orders per day.