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Behind the blind box boom: the global ascent of Pop Mart’s Labubu
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TechNode
Labubu, a brand under Chinese pop toy giant Pop Mart, has rapidly risen to global fame in recent months.
Its popularity spans from China to Europe and from the US to Southeast Asia, symbolizing the growing international influence of Chinese pop culture.
For reference, its 2024 revenue reached RMB 13.04 billion ($1.83 billion), including RMB 7.97 billion ($1.12 billion) from China.
A fusion of artistic DNA and commercial strategyLabubu was licensed from Lung by Pop Mart in 2019.
Pop Mart’s strategy in the US and Europe includes pop-up stores in Los Angeles and London, plus collaborations with local artists and retailers.
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