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Pop Mart’s Labubu craze drives $13 blind boxes to resell for over $417, empty box recycling takes off
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TechNode
Chinese toy maker Pop Mart’s hot IP, LABUBU, is once again at the center of a frenzied collectibles market.
Staff confirm the series is available only through online preorders, where inventory often sells out within minutes.
Pop Mart’s official online store has marked the product as sold out, with restocks offered on a rolling basis.
On Chinese resale platform Goofish, individual boxes, originally priced at RMB 99 ($13), are selling for RMB 200 to RMB 600 ($28 to $83), with rare “hidden” editions commanding more than RMB 3,000 ($417) apiece.
Annual revenue hit RMB 13.04 billion ($1.8 billion), up 106.9% year over year.
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