Pop Mart and other female-focused consumer brands have seen strong stock performance over the past year, as China’s “she economy” gains momentum. Equally remarkable are Mixue Group and Mao Geping, which have performed strongly like Pop Mart. Context: The financial strength of brands like Pop Mart and Mao Geping provides key insights into the economic power of China’s female consumers. Labubu, a brand under Chinese pop toy giant Pop Mart, has rapidly gained global recognition in recent months. According to its financial report, Mao Geping achieved a revenue of RMB 3.885 billion in 2024, representing a 34.6% year-over-year increase.