On June 15, Luo Yonghao’s digital avatar hosted its first livestream on Baidu’s e-commerce platform, attracting more than 13 million views and generating over 55 million yuan ($7.66 million) in gross merchandise value. Several 3C and food product categories reportedly surpassed the sales figures from Luo’s real-person debut in May, marking a new high for AI-driven livestreams. The stream also introduced multi-avatar interaction, with Luo’s avatar and a co-host engaging in synchronized gestures and banter, mimicking real human behavior. Luo, founder of Smartisan Technology and Thin Red Line, began livestreaming sales on Douyin to pay off his debts. He continued until 2022, when he announced his exit from all social media to focus on Thin Red Line.