Meituan expands instant retail, scales back community group-buying in unprofitable areas

['Shuang Jing', 'More Shuang Jing', '.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar'] TechNode 2025-06-25 00:00:00

Meituan announced on June 23 that it will fully expand its instant retail business while retreating from loss-making regions in its community group-buying unit, Meituan Youxuan. Meanwhile, Meituan Youxuan will undergo a strategic upgrade, focusing on profitable regions and exiting cities where the business is losing money. Meituan Youxuan launched in mid-2020 with aggressive nationwide expansion, reaching 2,600 counties by early 2021. New initiatives brought in RMB 69.8 billion in revenue, up 18% year-on-year, with operating losses of RMB 20.2 billion. As competition intensifies in instant retail, Meituan is aggressively growing its reach.