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WeChat mini program games hit 500 million monthly users, PC usage surges
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TechNode
WeChat announced that its mini program games have surpassed 500 million monthly active users, with average user time online up 10% from last year.
Over 80% of users launch games via features like pull-down menus, social sharing, or search.
On average, each user plays six different mini games per month.
Nearly 70 games have accrued more than 1 million daily active users, and over 300 titles saw quarterly revenue top RMB 10 million ($1.39 million).
Meanwhile, 200 million users now watch in-game ads, with strong engagement from male users in simulation, strategy, and action genres.
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