Chinese brands are redefining global benchmarks with their speed-to-market mindset. Chinese brands start tooling for automotive and car parts molds even before they complete the testing and validation process for a new car. Meanwhile, many of them are decoupling hardware and software development, which significantly improves development efficiency. “If you say you are more technologically capable than your competitors, you have to refresh your product lineups really fast,” Dyer added. READ MORE: Chinese carmakers to become dominant globally despite tariffs – AlixPartners