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New Shanghai policy may accelerate foreign game approvals in China
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TechNode
The Shanghai government recently released a new policy document titled Measures to Promote the High-Quality Development of the Software and Information Services Industry.
One notable provision outlines a pilot program under which games developed by foreign companies in Shanghai may be treated as domestic titles for regulatory purposes.
The policy may significantly shorten the approval timeline for foreign games entering the Chinese market and is intended to position Shanghai as a global hub for gaming innovation.
It could allow international game giants such as Ubisoft and Blizzard to bypass the lengthy import approval process.
In 2024, the NPPA issued 1,416 game licenses, of which 1,306 were for domestically developed games and 110 were for imported (foreign-developed) titles.
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