Bringing together over 700 exhibitors, the event was a summer celebration of gaming for pop culture fans in China. Game creator Hideo Kojima took to the main stage to promote Death Stranding 2: On the Beach, an action-adventure game released last month by Kojima Productions and Sony Interactive Entertainment. Kojima expressed gratitude for the support of Chinese players, saying that the original Death Stranding has surpassed 20 million players worldwide. Death Stranding 2: On the Beach will soon release a Chinese voice-over update via a free patch for the PS5 version, Kojima said. He signed autographs and met fans, thanking Chinese readers for their support of his novels, manga, and artbooks.