The platform has launched discount packages including hotel calendar deals, livestream-exclusive vouchers, and brand membership bundles, intensifying competition among internet players across sectors. Why it matters: A near-term price war in China’s hotel and travel sector appears inevitable, putting further pressure on smaller OTAs. Many chain hotels are also running daily livestreams through official Douyin accounts, pushing pre-sale vouchers at 60–90% of the list price. But as travel resumed, the limitations of non-date-specific vouchers became clear, exposing data disconnects between hotels and platforms. Promotions include “hundred-billion RMB subsidies,” new-customer flight and hotel vouchers, and RMB 99 flash airfare deals.