JD has since retreated, but around two weeks ago Alibaba picked up the fight, offering near zero-cost orders and large-value coupons via its food delivery service Ele.me. Why it matters: Serving 770 million users and 14.5 million annual active merchants, Meituan dominates the food delivery market in China, but traditionally maintains a low media profile compared to its peers. He described food delivery as “a delicate and low-margin business,” claiming that no one understands the industry’s mechanics better than Meituan. He joined Meituan from Baidu in 2015 as senior product director for food delivery and rose quickly, becoming a member of Meituan’s top decision-making body, the S-team, by age 34. Throughout his career, Wang has been no stranger to fierce competition—initially fighting against Meituan for Baidu’s delivery service, then leading Meituan’s battle against Ele.me (later acquired by Alibaba).