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Ele.me, Meituan, JD.com summoned for talks by Chinese authorities
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TechNode
China’s State Administration for Market Regulation (SAMR) summoned Meituan, Ele.me, and JD.com for talks on July 18 in light of the current food delivery subsidy war.
On July 2, Taobao Flash Sale launched a RMB 50 billion ($6.97 billion) campaign with coupons and direct subsidies on offer to sellers and logistics agents.
Dubbed “Super Saturday,” the campaign rolled out weekly RMB 188 food delivery coupons via Ele.me.
Meituan responded with a “match Alibaba” approach, triggering record volumes – 1.2 billion orders on July 5, and 1.5 billion on July 12.
Ele.me and Taobao Flash Sale reported over 80 million orders on both Saturdays.
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