China’s largest food delivery platforms, including Meituan, Ele.me, and JD.com, on Thursday jointly pledged to rein in aggressive subsidy practices and promote fair competition, signaling a potential end to a months-long subsidy war that has gripped the industry. Details: The platforms issued detailed statements pledging reforms in pricing, merchant relations, and labor protections, aligning with government calls for fairer market practices. It also pledged to support merchants with commission rebates, advertising incentives, delivery subsidies, and improved after-sales support. The delivery war, which escalated over the past four months, was driven in part by JD.com’s push to challenge Meituan’s long-standing dominance in the sector. JD.com’s aggressive pricing strategies ignited intense competition, with daily orders on platforms such as Taobao Instant Commerce and Ele.me reportedly surpassing 80 million.