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Alibaba’s Freshippo to shut down all warehouse-style membership stores by end of August
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TechNode
Freshippo, the Alibaba-owned grocery chain, will close all of its warehouse-style membership stores by the end of August, according to Chinese media outlet Caixin.
Why it matters: Warehouse-style membership stores modeled after Costco and Sam’s Club have gained traction in China as traditional supermarkets face mounting pressure from sluggish consumer demand and e-commerce competition.
A person familiar with the matter told Caixin that X Memberships, which provided access to both membership and standard Freshippo stores, can either be refunded or used at non-membership locations.
In 2024 alone, 72 new Freshippo Supermarkets were opened – one-third of them in lower-tier cities and counties.
It mainly sells near-expiry and damaged fresh goods from nearby Freshippo Supermarkets, while also expanding its private-label offerings.
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