Alibaba expands 88VIP into super membership covering food, travel, and retail

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Alibaba is transforming its flagship 88VIP program into a cross-platform super membership. Starting this month, 88VIP will integrate services from Ele.me, Fliggy, Freshippo and more, offering users perks across shopping, dining, travel and daily life. Freshippo has already launched a promotion: From Aug. 4 to Sept. 10, 88VIP users can claim a free 90-day Freshippo X membership, which includes discounts and free delivery. Launched in 2018, 88VIP now has more than 50 million users. Annual fees range from 88 yuan (about $12) to 888 yuan (about $122), depending on user engagement levels.