But after this, while he waited at a crossing one morning, he said hello to the woman beside him. You don’t have to look further than the title of her new book to find the moral of this story: Finding Focus – Own Your Attention in an Age of Distraction. And no matter how many hacks we’re doing, we are exhausted. “Most people think of focus as something we have to do to get things done.” But this makes it all about output. It begins when she wakes up and refuses to check her phone first thing – “because that primes your brain for distraction”.