However, both companies have begun encroaching on each other’s turf, with DJI venturing into 360-degree cameras and Insta360 introducing drones. Details: At the IFA 2025, DJI unveiled its first panoramic camera, the Osmo 360, while Insta360 showcased its first 8K panoramic aerial drone, the Antigravity A1. Launched in July, the DJI Osmo 360 is the company’s first panoramic camera to feature a square 1-inch CMOS sensor. Chinese companies played a major role at IFA 2025 and demonstrated China’s growing presence in the global consumer electronics sector. Smart cleaning brands including Roborock and Dreame, as well as consumer electronics makers like Lenovo and Honor, also joined the lineup.