Interface of ShenmaChinese mobile Internet software service UCWeb and e-commerce giant Alibaba launched today sm.cn, a mobile search service developed by Shenma Inc., a joint venture established by the two companies in July last year. CEO and chairman of UCWeb Yu Yongfu will serve as chairman of Shenma, while Liang Jie, CTO of UCWeb, will serve as president. Around 35% of Baidu’s mobile search service comes from UC, said CEO of UCWeb in June 2012. By taking a mobile-first approach to search, Shenma will integrate search technology into mobile experiences, transforming the user experience and creating new revenue channels.”In addition to web searching, Shenma also offers mobile searching service in different verticals, like App, shopping, and fictions. China’s mobile search market is valued at $1.3 billion this year and $2.5 billion in 2015, according to research institute iResearch.