Technology is upending every single part of our daily life and fashion industry is no exception. CEO of VELVET Inception Agency Patrice Nordey, Digital General Manager at Nike China Nicolas Zurstrassen, Director of Ecommerce & Operations at Converse An Chiem, Director of Digital Marketing at Westin Hostel Penny Peng, and Regional Digital Manager Asia and Australia at Nivea Eike Wobker joined us at TechCrunch Shanghai to discuss digital innovations in fashion industry. All panelists agreed that social media, like Facebook, WeChat and Sina Weibo, plays a significant role in their interaction with customers. In hospitality industry, the social media provides more convenience to customers, enabling them to search for hotels assorted based on reviews from friends, obtain customer services, etc., said Penny. According to Eike, digital provides an opportunity to glue different marketing channels together.