Users can set up eight future goals or dreams in their homepages which are arranged in timelines. In addition to posting blogs within the site, users also can save and search links and materials relevant to a certain theme outside the site. In addition to various information about the users’ goals, the platform will be able to collect their specific measures in realizing these goals. 10years.me planned to commercialize the service by providing these data to relevant service providers, according to Da Xing. Da Xing launched the site in Nov. 2013 together with three close friends from college.