Cogobuy, established in 2011 by Cogo Group (NASDAQ: COGO) — one of China’s largest electronics components distributors, is an online retailer for electronics components. Thanks to the success of its parent company, Cogobuy would quickly gain traction. Cogobuy is one of the most active backers of smart hardware in China. Cogobuy has reached partnership of JD.com, the leading Chinese online retailer who has a dedicated program for smart devices and home appliances. The company initiated a contest, called ingdan, for smart hardware this year, providing seed capital financing to several winning projects.