Comment on Secoo, Does Luxury E-commerce in a Different Way by Luxury Site SECOO Secures US$100M of Series D Funding for Overseas Expansion | TechNode

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Unlike traditional Luxury B2C websites, Secoo selected second-hand luxury as main product. Secoo employs a number of qualified jewelry and luxury goods appraisers, establishing the capability for appraisal and valuation of luxury. First, Secoo chose the second-hand luxury goods as the main product. Many luxury B2C websites also target at this group and attract them with “everyday low price” considering their price sensitivity. With the recognition from famous venture capital, Secoo seems to enjoy a brighter future compared to other panic luxury B2C competitors.