Comment on Online Lending Search Rong360 Raised $30 million Series B Led by Sequoia China by Financial Product Search Engine Rong360 Raises US$60M in Series C | TechNode

['Tracey Xiang', 'More Tracey Xiang', '.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar'] Comments for TechNode 2013-07-22 00:00:00

Rong360 reportedly raised $30 million in Series B at a valuation bigger than $100 million led by Sequoia China. Before this round the company raised $7 million Series A from KPCB, Lightspeed China Partners and Zero2IPO Venture in March 2012. Starting as a search engine for users to search for and compare online lending products, Rong360 later enabled users to apply for one directly after searches and comparisons. The model sounds similar to that of Qunar who started as an online travel search and added OTS (online travel service) to allow users to book tickets or hotels directly on its platform. As we introduced before, Rong360 plans to charge financial product providers for lead generation, transactions or advertising.