Over the past few years, a number of on-demand laundry services have sprouted up. Rong Chain’s established offline laundry chain and its 4 million users definitely give Edaixi the upper hand in the O2O laundry competition. Aside from clothes, Edaixi also provides on-demand cleaning for air conditioners, furniture covers, leather goods and shoes. Edaixi said it went with Tencent in part because Tencent knows the ropes of O2O commerce. 2014 is the O2O year for Tencent: prior to the investment in Edaixi, Tencent has taken 20% stake in Dianping, China’s Yelp, 15% in e-commerce JD and 19.9% in 58.com, China’s local listing giant.