In densely populated Chinese cities, there is no shortage of startups lining up to offer food delivery services. Some companies only offer a platform for restaurants to take delivery orders, like Ele.me (“are you hungry”). To deal with 1), Line0 standardizes a framework to guide its network food merchants, covering areas of logistics, food quality, and customer services. This works perfectly for food delivery since chefs can prepare orders in a batch to cut costs and increase efficiency. Globally, we are yet to see a company that disrupts the food delivery industry like Airbnb does to housing accommodation.