Comment on How Does Douban Make Money? by Techcrunch China 2014 Speaker Lineup: Hopes For Cryptocurrency Still High In China | TechNode

['Tracey Xiang', 'More Tracey Xiang', '.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar'] Comments for TechNode 2012-12-26 00:00:00

80 million yuan ($13mn) doesn’t sound a big number but a OK one since people always doubted Douban could make any money at all. Combing the unregistered audience who only read content created by Douban users, it covered over 100 million unique visitors each month, with 160 million daily page-views. New feature released in May enables buying movie tickets directly at the Douban page of a movie — Douban takes sales cuts. Along the way Douban came up with some social marketing solutions for brands, including Xiaozhan and ads in Douban FM, a music Radio product. Books of Douban Read are available on the Web, Android and iOS, and can be sent to Kindle.