Southeast Asia has undoubtedly been one of the, if not the most, popular tourism destinations for Chinese travelers. With 12GO, people can now easily book transit trips in Southeast Asian countries, including Thailand, Malaysia, Singapore, Cambodia, Vietnam, Laos and Brunei. Founded in late 2013, 12GO Asia Pte Ltd. is a Singapore based e-ticketing startup. They are in continuous discussions for cooperation arrangements with multiple Chinese travel websites and agents, hoping to integrate its service into the increasingly complex and developing travel market in China. “So far 12GO has secured over 100 operators across Southeast Asia, covering buses, trains, and ferries booking.