Meitu, starting out as a photo editing software developer, now has over 100 million Chinese users have installed its portrait editing app Meitu Xiuxiu in their smartphones. The company rolled out a self-portrait smartphone with built-in self-portrait software two month ago to better serve the 70 million strong Chinese women. To avoid competition in domestic market, some Chinese developers want to serve women in other Asian countries, thinking they look similar to Chinese. CommSource, a Xiamen-based app developer, launched BeautyPlus for iOS in the past April, and has gained traction in Japan. After editing, users can easily share their pretty photo on various social networks.