JD.com Inc., formerly 360Buy Jingdong Inc., will begin trading on the NASDAQ today — Unsurprisingly it goes public ahead of Alibaba Group. Chinese tech giant Tencent gained a 15% stake in JD.com through a deal the two companies announced earlier this year. Tencent will buy 5% more of JD at IPO price thus it will be the second largest shareholder in the company, only after JD founder Richard Liu. Different from Alibaba, JD started from direct sales, which has been with a thin profit margin. Like Alibaba, JD rolled out small loans to retailers on its platform.