BesTV and Microsoft jointly announced today that they will introduce Microsoft’s flagship game console Xbox One into Chinese market this September. Xie Enwei, senior VP of Microsoft Grater China, is named as the general manager of Microsoft’s Xbox Department China. In addition, he will also in charge of the joint venture. Trigger by the huge market potential and ease of regulation curbs, a lot of companies set their eyes on game console sector. ZTE The9, a joint venture co-founded by ZTE and online game company The9, also released a similar game console Fun Box this March.