Chinese leading social network Renren launched a automotive Q&A service Chewen (means “ask about cars”) in April. Since IPO, RenRen has been using existing users on its own platform to grow their user base on new services. Baidu has already had Zhidao, a Q&A service for everyone, but real-name social Q&A websites has become the new trend since earlier this year. Revenue Diversification EffortAn industry observer commented, “If Chewen is just an independent Q&A site, it might not have much potential. The Q&A service could serve as a marketing platform as well as a powerful traffic router.